July has us deep in the winter hustle—beanies on, heads down, and plenty on the go at Deploy.
This month, we’re breaking down what social media analytics actually mean, launching a crisp new site for Reform Shopfitters, running our popular Stationery Glow-Up Special, and teaming up with clients to make a difference this Mandela Day.
Grab a blanket, scroll on, and catch up with what’s been keeping us busy.
From Scroll to Strategy: Why Social Media Analytics Matter
Sure, likes and followers are fun — but they’re just the tip of the social media iceberg. The real magic? It’s in the analytics. Behind every post is a trail of data telling us who saw it, who cared, and what made them click (or scroll right past). These numbers aren’t just stats — they’re signals. And here’s what they’re whispering about your content:
Social Media Analytics
- Impressions – The total number of times your content was seen. Think of it as your brand’s billboard views.
- Reach – How many unique eyeballs landed on your post. The wider the reach, the bigger the audience you’re tapping into.
- Engagement – Likes, comments, shares, saves — the good stuff. High engagement = content that connects.
- Interactions – Profile clicks, website taps, button pushes. These show real interest beyond the scroll.
- Views – How many times your video or story was watched. It’s a solid way to see what’s actually catching eyes — and holding attention (at least for those all-important first 3 seconds). High views? You’ve got scroll-stopping power.
- Media Value (The Bonus Metric) – Did you know you can assign a Rand value to your social media views? That’s Media Value—an estimate of what your content would’ve cost if you paid for the exposure. So those high-performing posts? They’re not just popular—they’re valuable.
Meta Ads Metrics
- Clicks – How many people took action on your ad.
- CTR (Click-Through Rate) – The percentage of people who saw your ad and clicked. If this goes up, your ad is working. If it goes down, we may need to tweak the creative or target audience.
- CPC (Cost Per Click) – What you’re paying per click. Lower CPC = more bang for your buck.
Why does all this matter? Because numbers = insight, and insight = power. At Deploy, we don’t just track metrics — we translate them into action. From adjusting your ad targeting to fine-tuning your content, we use this data to keep your brand sharp, scroll-stopping, and strategically ahead.
Time to Sharpen Up Your Brand—Everywhere It Shows Up
Your brand isn’t just your website or your Insta grid. It’s your email signature. That “do you have a card?” moment. Every detail counts.
Our Deploy Stationery Glow-Up Special is a smart, design bundle built to refresh your everyday business touchpoints. Perfect for startups, rebrands, or anyone working with outdated assets.
Here’s what’s in the bundle:
🖊️ Email Signature (x5 variations)
📄 Letterhead
💳 Business Cards (x5 variations)
💸 All of this for R2,720 — but only until 31 July!
Whether you’re landing a client, sending a quote, or handing over your card at a coffee shop—this is how you show up sharp, consistent, and on-brand.
Our Latest Client Project
When Reform Shopfitters approached us for a new website, the brief was clear: clean, sharp, and built to reflect the same level of precision they bring to every interior. We delivered a custom-built site that combines performance and polish—sleek visuals, mobile optimisation, and SEO-friendly structure all working together to showcase their work in the best light.
From bespoke interiors to branded retail spaces, Reform builds with intention—and now their online presence does too.
Explore the new site: www.reformshopfitters.co.za
67 Minutes for Paws & Purpose
This Nelson Mandela Day, we’re joining forces with our incredible clients RS Autosport and Prestige Marques to give back—one paw at a time. 🐶🐱
We’re collecting pet food, blankets, toys, cleaning supplies, and medical equipment for the SPCA, and we’d love your support.
🛍️ Drop-offs welcome at our office:
212 Bram Fischer Drive, Kensington B, Johannesburg – Now through 17 July
Let’s honour Madiba’s legacy with compassion, community—and care for our furry friends.
Together, we can make tails wag and hearts full. 💙🐾
Thanks for reading and for being part of the Deploy community. Whether we’re launching websites, levelling up your brand, or collecting blankets for wagging tails—we’re always glad to have you along for the ride.
Until next time, stay warm, stay inspired, and don’t be a stranger.❄️💡🫶
With love,
The Deploy Team.
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